NQ64 tasked us with enhancing their standing as the No.1 Arcade Bar chain in the UK, whilst also legitimising them as a quality bar in it’s own right. We tapped into the golden era of arcade nostalgia to create a campaign that was dripping with fun and energy, complete with a glow up drinks menu.
Client
Service
Year
NQ64
Branding, Campaign, Print, Web
2024
The brief was simple. Turn up the volume on the UKs most popular arcade destination and be more bar. So our task was to reset the brand identity, lean into the creativity that sets them apart and deliver artwork and communication that nails the USP.
Taking inspiration from the world of retro gaming and nostalgic arcade language, we created a drinks menu, product categories and promotions that redefined the brand, From Arcade bar to Power-Ups, Insert Coins and Classic Cocktails. NQ64 improved product and experience across the estate.